Syllabus
- Chapter 1. Foundations of Entrepreneurship
- What is Entrepreneurship?
- Entrepreneurs & Markets
- Entrepreneurs vs Managers
- Chapter 2. Ethics, Morality and Social Responsibility
- Morals and Business Ethics
- Business Ethics and the Entrepreneur
- Business Ethics and Organizational Culture
- Making Ethical Decisions
- Chapter 3. Entrepreneurs: Roles and Traits
- What do Entrepreneurs Do?
- What Traits Characterize an Entrepreneur?
- Are You an Entrepreneur?
- Chapter 4. Brainstorming
- Identifying Business Opportunities
- Product-Service Sector Differences
- Seasonality, Fads and Business Sustainability
- Chapter 5. Identifying Market Needs
- Consumer Needs, Wants and Interests
- Population vs Customers
- Gap Analysis
- Consumers vs Customers
- Chapter 6. Supply - Demand and the Entrepreneur
- Supply-Demand and Equilibrium
- Competitors-Suppliers
- Consumers-Demand
- Market Opportunity
- Chapter 7. Market Analysis
- Market Analysis an Analytical Process
- Customers and Consumers
- Labor Markets and Employees
- Financial Services and Capital
- Suppliers and Materials
- Real Estate and Facilities
- Competitor Profiles
- Chapter 8. Marketing Mix
- Product
- Place
- Price
- Promotion5
- The Inter-relatedness of the 4 P's
- Chapter 9. Location
- Entrepreneur Preferences
- Geographic Considerations
- Site Selection Criteria
- Market Proximity
- Chapter 10. Ownership Structure
- Sole Proprietorships
- Partnerships
- Limited Partnerships
- Corporations
- Limited Liability Companies
- Chapter 11. Franchises
- Types of Franchises
- Duration of Franchise Agreement
- Image, Consistency and Flexibility
- Revenue Model
- Geographic Factors
- Pro's and Con's of Franchising
- Chapter 12. Organizational Structure
- Reporting Relationships
- Functional Roles
- Vertical and Horizontal Organizations
- Centralized or Decentralized Decisions
- Chapter 13. Employment Relationships
- Importance of Employment Relationships
- The Need For Employees-Staffing
- The Content of Employee Relationships
- The Governance of Employment Relationships
- Chapter 14. Start-up Capital
- Characteristics of the Business
- Categories of Capital for Start-up
- Sources of Capital
- Bootstrapping
- Chapter 15. Accounting
- Primary Financial Statements
- The Balance Sheet
- The Income Statement
- Statement of Cash Flows
- Financial Statement Analysis
- Chapter 16. Cash Flow and Budgeting
- Cash Receipts and Cash Disbursements
- Chapter 17. Technology Integration
- Technology and People
- Benefits and Costs of Adopting Technology
- Placement of Technology
- Technology, Opportunity Cost and Value Added
- Chapter 18. Strategic Thinking and Planning
- What is Business Strategy?
- Strategy and Company's Goals
- Management By Objectives
- Chapter 19. Developing Sustainable Competitive Advantages
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- Sources of Competitive Advantages
- Competitive Advantage and Business Goals